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Deposits::Zgodba o zmaju in pehtranu

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Zgodba o zmaju in pehtranu

Author dreamlabsonce

Competition : Snovalec 2017

20.02.2017

Date

Monday, March 27, 2017

Type

Idea

Bid

Zgodba o zmaju in pehtranu se je začela pred dobrima dvema letoma ob razvoju design telling spominkov s podobo zmajčka z veduto in hkratnem raziskovanju kulinaričnih posebnosti mesta Ljubljane.

Takrat smo ob iskanju produktov, ki bi dopolnili asortima spominkov v ljubljanskih trgovinah, razmišljali o tem, da bi bilo zelo zanimivo predvsem z vidika story tellinga, če bi lahko povezali Zmajčka – maskoto mesta Ljubljane tudi s ponudbo kulinaričnih izdelkov.

Poleg tradicionalnih ljubljanskih jedi, ki so zajete v knjigi Okusi Ljubljane in novejše Ljubljanske torte, bi s tem dobili tudi enoznačno prepoznavno kulinarično posebnost, ki bi turistom na obisku v naši prestolnici pustila še poseben pečat. O doživetju posebnih okusov pa bi svojim prijateljem lahko pripovedovali tudi ob vrnitvi domov.